Houston, the 2017 Superbowl host city, demonstrates how beatification (rather than billboards) can be used as a catalyst for redevelopment, investment, and tourism with its airport corridor project. Since 1980, Houston has prohibited new billboards and reduced existing billboards from more than 10,000 to less than 1,600.
On January 4, 2017, the Art Commission heard a proposal by Intersection and City of Philadelphia to deaccession (aka take down, sell, or possibly repurpose) the public art bus shelters on Chestnut Street from 7th to 17th Street. Scenic Philadelphia President Mary Tracy presented emails from the public as part of a testimony against the removal of the public art displays on 11 bus shelters.
The proposal involves the public art bus shelters being replaced by new shelters with seating, lighting, and digital advertising like the one below. The city officials and Intersection argued that the art shelters must be replaced, cannot be repaired, and the public art could not be preserved. The Art Commission strongly spoke out against the removal of the public art in replace of ads, especially since no feasibility study was done regarding the cost of repairing, rather than replacing the art shelters. Further, given that the public art shelters account for only 11 of the 600 bus shelters in the Intersection contract, the Art Commission disregarded Intersection’s claim that replacing the art shelters with ad shelters is necessary to finance the cost of the contract.
Intersection and the city withdrew today’s proposal and agreed to develop a preservation feasibility study and meet with a sub-committee of the Art Commission to develop a plan. The public comment emails presented by Scenic Philadelphia helped strengthen the arguments made against today’s proposal. It makes a critical difference when the Art Commission hears from the public. The heartfelt emails describing how important these public art displays are to Philadelphia and its citizens resonated with the Art Commission, who echoed your sentiments. Thank you for helping us be a public voice for public space!
Feel free to send the Art Commission a thank you (firstname.lastname@example.org).
On January 4th, the Art Commission will vote to approve deaccession of Pablo Tauler public art on bus shelters along Chestnut Street in Center City between 7th and 17th street. The bus shelter public art is part of the Philadelphia Redevelopment Authority (PRA) Percent for Art program. The program requires developers who are building on land acquired and assembled by the PRA to dedicate at least one percent of the total building construction costs toward the commissioning of original, site-specific works of art.
Septa will replace the art bus shelters with new shelters and commercial advertising space, further deteriorating the quality of Philadelphia’s streetscape and public space. Sacrificing public art for commercial advertising space is another example of city officials devaluing our public space. Join us at the Art Commission meeting on January 4th at 9:30am at 1515 Arch St on the 18th floor where we will be a public voice for public space or send email to the Art Commission to voice your opinion – email@example.com.
Also on the agenda is an outdoor advertising display proposal for 1339 South 12th Street on a PPA parking lot. The lot is directly across from a park, surrounded by residences, and is another example of the continued encroachment of advertisements on public space as a result of a bill passed in May 2013 that allows ads on city-owned property.
In 2016, we saw the City of Philadelphia lose most of its control over outdoor advertising enforcement after failing to uphold its agreement with the State of Pennsylvania to enforce regulations required by the Federal Highway Beautification Act. Weak enforcement in years past has resulted in the proliferation of illegal billboards like the one pictured below polluting the visual landscape of our city. PennDOT now has the authority to regulate outdoor advertising on Federal Aid Highways in Philadelphia.
On November 29, 2016, representatives of Scenic Philadelphia met with PennDOT to discuss the billboard permitting process, which will be PennDOT’s main tool of enforcement. PennDOT representatives explained that the permitting process could take up to two years to complete. However, we hope that we will start seeing some of the illegal billboards come down in 2017!
At the meeting, Scenic Philadelphia provided PennDOT with information on billboards in Philadelphia that we know know to be illegal due to size, spacing, zoning, or various elements of noncompliance with the Federal Highway Beautification Act. In addition, several other outdoor advertising topics and emerging issues in Philadelphia were discussed including recreational zoning overlay Roosevelt Boulevard, advertising on Municipal Buildings, SEPTA signage, and East Market Street digital displays.
Finally, PennDOT representatives explained the Highway Beautification Management System to Scenic Philadelphia representatives. Using the GIS feature one can see where billboards are located that have been granted an outdoor advertising device permit by PennDOT and various information on the permitted billboards including dimensions.
Concerned about a billboard in your neighborhood? Share those concerns with PennDOT point of contact firstname.lastname@example.org.
Philadelphia is not New York. Market East is not Times Square. As architecture critic Igna Saffron explains, Philadelphia’s attempts to make the Market East Corridor what it is not have resulted in conflicting commercial and residential interests as well as the city losing control of its digital sign authority.
A billboard company is lobbying Philadelphia officials to allow huge billboards to be hung on the sides of municipal buildings right in the middle of Center City. The preliminary proposal from NJ-based Interstate Outdoor Advertising would see 3 multi-story advertisements attached to the Municipal Services Building at 1401 John F. Kennedy Blvd. and 2 on the One Parkway Building at 1515 Arch Street.
This proposal is the latest and most outrageous, incursion of commercial advertising into the public space. These billboards would literally be covering up publicly owned buildings, which is a sad, terrible thing. In recent years City Council has allowed outdoor advertising on news kiosks, SEPTA subway entrances, historic Market Street buildings and elsewhere. Outdoor advertising is so out of control in the city that PennDOT recently revoked Philadelphia’s ability to regulate billboards in the city.
It is important that you speak up now to tell the Arts Commission and City Council that you do not want public buildings covered in billboards. The intrinsic character of historic Philadelphia is being lost to rampant outdoor advertising, and this proposal would only further erode the visual environment of the country’s only World-Heritage City.
Take Action: Use the link below to tell Arts Commission members, Councilmembers and Mayor Kenney that you oppose billboards on Philadelphia’s public buildings. Simply fill in your contact information and hit submit and your letter will be delivered! We strongly encourage you to personalize the message to make it even more impactful.
The Federal Highway Administration (FHWA) has turned over responsibility of all federal and primary aid highways in Philadelphia to PennDOT. Earlier this year, an initial move revoking Philadephia’s certification and returning to state control had exempted the so-called “Market Street East Sign District,” but the new FHWA announcement transfers all control to PennDOT.
For the past four decades Philadelphia was allowed by the State to enforce the provisions of the federal Highway Beautification Act (HBA) within city limits. The Act requires Pennsylvania to maintain control of outdoor advertising and ensure protection of the public’s investment in roadways, promote driver safety, and preserve the scenic beauty of the our roadways. Failure to uphold the Act can result in a penalty of a 10 percent loss in the state’s federal highway funding.
When Philadelphia lost the privilege to regulate signage in April 2015, the “Market Street East Sign District” was initially exempted from state control. But after further review and public input, FHWA made the decision to further revoke Philadelphia’s control over Market Street East as well.
“To date Philadelphia has lacked the resources and the political will to adequately control outdoor advertising and protect our streetscapes from visual blight,” said Mary Tracy, president of Scenic Philadelphia
“Market Street East is a key part of our downtown and deserves the City’s best consideration,” Tracy continued. “it also deserves the protections included in the Highway Beautification Act. The Federal Highway Administration’s decision to transfer control, including Market Street East, back to the state is the right move for the citizens of Philadelphia.”
Please join us for Scenic Philadelphia’s Summer Soirée, celebrating 25 years of protecting the visual character of Philadelphia’s neighborhoods and the beauty of its scenic vistas, on Wednesday, July 13 from 6:00 to 8:00 PM at the Presidential City’s Sora Pool Club.
Register at www.scenic.org/soiree
If you would like to purchase tickets with a check please mail to:
1504 Walnut Street
Philadelphia, PA 19146
If you have any questions regarding tickets please call Scenic Philadelphia at 856.428.7585.
Complimentary valet parking included with your ticket!
Pennypack Park- Council Hearing Tuesday, June 7 10:00 AM in Room 400
Philadelphia City Council’s Rules Committee will hear testimony regarding Pennypack Park Rezoning Bill NO. 160275 to rezone a parcel of Pennypack Park for industrial use, accompanied by Pennypack Park Billboard Exemption Bill NO. 160276 to allow Keystone Outdoor Advertising to erect a 55 foot high digital billboard on the rezoned parcel. The bill removes a critical buffer bordering the banks of Pennypack Creek, which flows into the Delaware River (see above photo). Philadelphia’s billboard laws prohibit billboards in areas zoned for parks and open space and also within 660 feet of a park. Philadelphia laws limit heights to 45 feet, (Keystone proposes 55 feet and digital at this location). The City code also requires equal square footage of signs be removed before a new billboard is erected. The legislation exempts Keystone from having to comply with these restrictions.
6601 New State Road
The Committee will also hear testimony regarding Keystone Billboard Legalization Bill No. 160272 which will legalize and digitize an illegal billboard, located at 6601 New State Road adjacent to the future site of Mast Community Charter School. The billboard was denied a permit on May 14th 1997 because it is located within 660 feet of a park, and was 86 feet high (almost twice as high as allowed in the City of Philadelphia). Both the Philadelphia Court of Common Pleas, the Commonwealth Court of Pennsylvania, and the Supreme Court of Pennsylvania denied Keystone’s appeal, exhausting all legal options in 2002.
Finally Philadelphia Municipal Judge Alan Silberstein ordered Keystone Outdoor Advertising to remove the illegal billboard or pay a fine of $150.00 a day for every day that the billboard remained. It has been 5,123 days since the billboard Judge Silberstein’s order. Keystone Outdoor Advertising has accrued $768,450.00 in daily fines, never complied with the removal order and now seeks a reprieve from City Council to Court decisions and the law of the land. Keystone obviously doesn’t care about protecting parks, playgrounds, or schools, but hopefully our elected City Council members will. It would be a travesty of justice to pass legislation that would legitimize this billboard.
What you can do:
Attend/Testify at Council’s hearing – Tuesday June 7 at 10:00 AM. City Hall Rm 400.
Let Council know that you oppose this legislation by clicking here.
Call Council Members on Rules Committee:
Chair William K. Greenlee- (215) 686-3446, (215) 686-3447
Vice Chair Mark Squilla- (215) 686-3458, (215) 686-3459
Cindy Bass- (215) 686-3424, (215) 686-3425
Blondell Reynolds Brown- (215) 686-3438, (215) 686-3439
Kenyatta Johnson- (215) 686-3412, (215) 686-3413
Bobby Henon (sponsor)- (215) 686-3444, (215) 686-3445
Maria D. Quiñones Sanchez- (215) 686-3448, (215) 686-3449
Curtis Jones, Jr.- (215) 686-3416, (215) 686-3417
Al Taubenberger- (215) 686-3440, (215) 686-3441
Scenic Philadelphia recently attended a briefing in Harrisburg regarding PennDOT’s transition plan for the state’s takeover of billboard control in Philadelphia which was approved by the Federal Highway Administration on December 3rd.
In April the state revoked Philadelphia’s Outdoor Advertising Certification after the City Council passed legislation allowing towering 3-D billboard structures in Center City.
PennDOT immediately issued a moratorium on alterations to city billboards until new governing rules could be established. PennDOT is currently creating an inventory of city billboards, which they expect to complete by July 1. All signs on that inventory must be properly permitted with PennDOT. If a sign is found to be unlawful removal action will be taken within 30 days. This could result in a number of signs coming down and be a great boost to our city’s visual character!
There are several other positive aspects to PennDOT’s takeover, but the bottom line is that billboards in Philadelphia will be subject to much more serious scrutiny, and violations dealt with much more quickly than they were under city control.
This change is a huge step forward for those of us who care about how billboard blight negatively impacts our city, and Scenic Philadelphia has been pushing for this change for nearly 20 years. We are ecstatic about what this means for our city’s visual environment and we are grateful for the support of friends like you who make our work possible.
Mary Tracy, executive director of Scenic Philadelphia and president of Scenic America, recently helped mark the start of the 50th anniversary year of the Highway Beautification Act and the White House Conference on Natural Beauty by leading a series of events in Washington, D.C.
Mary Tracy with Lucinda Robb, granddaughter of President and Lady Bird Johnson
On October 21 more than 130 guests filled the Anderson House at the Society of the Cincinnati for a tribute to scenic visionaries President and Lady Bird Johnson and Laurance S. Rockefeller. The Johnson family was represented by Lynda Bird Johnson Robb and Lucinda Robb, daughter and granddaughter, respectively, of President and Lady Bird Johnson, and the Rockefeller family was represented by Larry Rockefeller, son of Laurance S. Rockefeller.
The evening’s keynote speaker was Senator Tom Udall. His father Stewart Udall was Secretary of the Interior during the Johnson administration and played a pivotal role in promoting the scenic conservation policies proposed by President and Lady Bird Johnson. Click here to read Senator Udall’s remarks in full.
Among the public officials present at the tribute was Congressman Sam Farr, who two days earlier joined Luci Baines Johnson, daughter of President and Lady Bird Johnson, at Bixby Bridge in Big Sur, California for a ceremony to celebrate the 50th anniversary of passage of the Highway Beautification Act. Nearly fifty years earlier at the same site, Congressman Farr’s father, Senator Fred Farr, joined Lady Bird Johnson to dedicate Highway 1 as California’s first scenic highway.
“Passing the Highway Beautification Act was an historic moment in the environmental movement and I am proud of the Central Coast’s role in creating the first State Scenic Highway,” said Congressman Farr. “I want to thank Luci Baines Johnson for coming to Bixby Bridge to celebrate our parents’ legacy and the legacy of California’s scenic Highway 1.”
On October 22, the 50th anniversary of the signing of the Highway Beautification Act, representatives of more than thirty Scenic America affiliates and allied organizations from all over the country packed the National Press Club for a symposium on the current state and future of scenic conservation.
The program began with a video of Henry L. Diamond speaking about his experience as Executive Director of the 1965 White House Conference on Natural Beauty, an unprecedented event in which more than 800 people came to Washington at the request of President Johnson to convey to him personally what they thought their country should look like. The President asked Laurance S. Rockefeller to chair the conference and Mr. Rockefeller asked Mr. Diamond take charge of the day-to-day organizing of the event. Click here to watch Mr. Diamond discuss his recollections of the 1965 conference.
With the spirit of the earlier conference still in the air, Scenic America unveiled a working draft of its new white paper titled Taking the Long View: A Proposal for Realizing America the Beautiful.
The work proposes bold but achievable solutions for fixing America’s scenic environment in five key areas: Preserving Community Character, Honoring Parks and Open Spaces, Celebrating Byways and Gateways, Undergrounding Overhead Wires and Promoting Beautiful Highways. Click here to download a working draft of Taking the Long View.
Featured luncheon speaker Cokie Roberts captivated the audience with personal stories of her family’s friendship with the Johnsons and of Lady Bird’s work to beautify the nation’s capital. Roberts said that Mrs. Johnson’s energy, enthusiasm and ability to get things done in a subtle but persistent manner were remarkable. Click here to watch a brief video of Ms. Roberts speaking about Lady Bird’s legacy.
The afternoon session included presentations from representatives of allied organizations including the Trust for Public Land, the American Planning Association, the American Society of Civil Engineers, Scenic Hudson, the Garden Club of America, Saving Historic Roads, the American Society of Landscape Architects and Scenic Toronto. There was much discussion of how our organizations can better work together to advance the scenic conservation movement.
Also on October 22 a joint resolution was introduced on the floor of the U.S. Senate by U.S. Senators Lamar Alexander (R-Tenn.) and Tom Udall (D-N.M.) recognizing the 50th anniversary of the Highway Beautification Act of 1965. The resolution unanimously passed the Senate. Click here for remarks by Senators Alexander and Udall on the resolution. Click here for the full text of the resolution.
Scenic America’s conference and white paper are already making an impact with policy makers and leaders in the scenic conservation world.
During debate on the transportation bill on the House floor on November 4, 2015, Rep. Janice Hahn (D-CA) and Rep. David Cicilline (D-RI) introduced an amendment to require a federal study on the undergrounding of utility wires.
Both Congresswoman Hahn and Congressman Cicilline complimented and said they were inspired by the work of Scenic America to beautify the nation’s roadsides and landscapes. The amendment was ultimately withdrawn due to opposition from Transportation & Infrastructure Committee Chairman Rep. Bill Shuster (R-PA), who said he believes in the benefits of undergrounding but didn’t think the transportation bill was the appropriate place for it.
Scenic Philadelphia and Scenic America will continue working hard in the year ahead to uphold the ideals of the Johnsons, Rockefellers and other scenic visionaries who set the foundation years ago for America the Beautiful as we know her today.
Yesterday the Zoning Code Commission released its “Blueline Draft” of the new zoning code proposal. The Commission will vote on the draft next Wednesday. The Commission is likely to vote “yes” on the draft, after which the proposal could go before City Council as early as February 17th.
After repeatedly assuring SCRUB and other interested parties that the signage chapter of the code would not be touched – and would function essentially as a placeholder operating under the provisions of the current code – until significantly later than the main body of the zoning code, the Zoning Code Commission has made sweeping revisions to the signage code in its latest round of edits. The “Blueline Draft” of the signage code appears to be made up mostly of newly edited blue text.
To put this chapter in context, you may wish to consult these charts relating the current zoning districts to the designations used in the proposed code, and this map which will help you know your zoning district.
Because the draft was only released yesterday, SCRUB is still reeling from the implications of the surprise edit, but among the changes, this version of the code would appear to allow animated digital signage in store windows as a matter of right. It also appears to remove prohibitions on signs on tree gaurds, tree supports, and utility poles.
*** UPDATE ***
The final vote on the new zoning code has been postponed two weeks, but the Commission will still hear public comments at this week’s meeting. SCRUB plans to testify, and encourages anyone with concerns about the Blueline Draft to do likewise.
This presentation was given at a Central Delaware Advocacy Group meeting on November 12, 2014. Contents include a map of all billboards along the Delaware River and legislation affecting public spaces. An interactive map of billboards is available here & a video of the billboards shown at this meeting is available here.
The northern California city of Albany – near Berkeley and San Francisco – was able to overturn a billboard ordinance the City Council had approved in March that would have allowed a digital billboard on a new maintenance building currently under construction. Scenic East Bay was able to advise them to work together and mount a successful grassroots campaign against the ordinance with help of Sierra Club and especially former City Council member Robert Cheasty.
Five members of the public spoke at the City Council meeting on July 21st, including one representative of the Sierra Club. They argued how digital billboards would adversely affect enjoyment of the waterfront, traffic safety, property values, and wildlife. Ultimately, four City Council members voted in favor of overturning ordinance. One council member voted against overturning it.
To finalize the ordinance change, there will be a confirmatory vote, most likely at the September 2nd City Council meeting. Monitor the Facebook page updates on the campaign.
Below is an interesting interview by a trade publication of David Hickey of the International Sign Association. The interview gives some insight into how the ISA uses boilerplate language on regulations from city to city when advocating for digital on-premise signs. They’re working hard to influence planners in particular…
The interview was spawned by a recent effort by ISA to overturn a moratorium on on-premise digital signs in Chicago, which is covered nicely in this report.
Anyone complaining about light pollution in Chicago, however, will find no friend in the Mayor’s office.
By Carolyn Grace, University of Pennsylvania Communications Intern
Hey there, Philly! My name is Carolyn Grace, and I am the newest Communications intern for Scenic Philadelphia. I am in charge of posting content on the organization’s website, Twitter account, and Facebook page.
A little bit about myself — I am from the beautiful City of Brotherly Love itself! Naturally, that makes me a die-hard Phillies fan, despite the fact that their season has been less than sub-par so far. It also makes me a HUGE lover of the arts and culture. Some of my favorite places to visit in the city are the Magic Gardens, the Barnes Foundation, the PMA, and WXPN radio station. And then, of course, there’s my wonderful school located in the heart of West Philly
I am a rising junior at Penn with a major in American History. I am also pursuing minors in French and Creative Writing. At the end of August, I will be leaving to study abroad in Paris for 4 months! I am beyond excited.
Like the majority of students, I am very involved on campus. I sing in a pop and jazz a cappella group called Counterparts (fun fact: R&B singer John Legend sang in this group while he was a student at Penn!). I also write for a few of Penn’s print and online publications, including 34th Street magazine, Filament magazine, and Frankly Penn. Finally, I am a proud sister of the Sigma Kappa sorority.
I had my first day at Scenic Philadelphia yesterday, and I’m already glad to be a part of the team. I am one of two Penn summer work-study students here, and Mary and Phyllis have been extremely welcoming to both of us. Plus, there’s already a ton of work for me to dive right into. It looks like it’s going to be a busy summer!
Be sure to keep up with the Scenic Philly website and all of Scenic Philly’s social media platforms over the next few months. You’ll be getting some really interesting content from me! Let’s keep our city beautiful
Bill No 130694 (School Advertising): This legislation passed out of Rules Committee but has now been removed from City Council’s calendar.