Critical Review of Reports Issued by the Outdoor Advertising Association of America

July 2007 saw the release of two industry-sponsored studies which concluded that digital billboards are no more likely to cause traffic accidents than conventional billboards. The billboard industry has since cited the studies numerous times as evidence that the proliferation of digital billboards poses no safety threat to the motoring public.  Now, an objective, expert analysis of the studies has been prepared for the Maryland State Highway Administration by Jerry Wachtel, a highly regarded traffic safety expert. His report is extremely critical of the conclusions and methodology of both studies and effectively debunks them.

Click Here to read the Report