Businessman agrees to take down Hollywood supergraphic

By David Zahniser – March 2, 2010

After spending three days in jail, a Pacific Palisades businessman agreed Monday to take down an eight-story supergraphic advertisement that had been wrapped around a prominent Hollywood office building just in time to be captured by cameras at next Sunday’s Academy Awards ceremony down the street.

The legal agreement, crafted by Los Angeles City Atty. Carmen Trutanich just as building owner Kayvan Setareh was scheduled to be arraigned in court, drew praise from City Council members, who said they had been looking for stronger action on illegal supergraphics.

Kayvan Setareh, 49, was arrested last week. He agrees to remove the massive sign at Hollywood Boulevard and Highland Avenue, and his bail will be reduced from $1 million to $100,000.