Billboard Industry Cites Discredited Report in Response to Safety Study

Swedish digital billboardThe investigative journalism group FairWarning exposes the billboard industry for citing discredited research in their efforts to diminish a recent Swedish study that found digital billboards to be quite distracting.

“In an effort to dismiss the findings, the industry’s top trade group quickly cited an unpublished U.S. government study to argue that the electronic displays pose no traffic safety hazard.

But as FairWarning reported last February, publication of the federal study has been delayed indefinitely because expert reviewers concluded that its key findings were not believable.”

Click here to read their report.