Let There Be LESS Light: Digital Signage in Chicago

Photo from Chris Hall's article "ISA works with Chicago to overturn digital sign ban, Part II" on Digital Signage Today

Photo from Chris Hall’s article “ISA works with Chicago to overturn digital sign ban, Part II” on Digital Signage Today

Below is an interesting interview by a trade publication of David Hickey of the International Sign Association.  The interview gives some insight into how the ISA uses boilerplate language on regulations from city to city when advocating for digital on-premise signs.  They’re working hard to influence planners in particular…

 

ISA works with Chicago to overturn digital sign ban, Part I

ISA works with Chicago to overturn digital sign ban, Part II

The interview was spawned by a recent effort by ISA to overturn a moratorium on on-premise digital signs in Chicago, which is covered nicely in this report.

Anyone complaining about light pollution in Chicago, however, will find no friend in the Mayor’s office.