Digital billboard opposed by Chinatown residents


Click play above to watch a recent NBC10 segment on this billboard.

Towering over the sanctuary of the Chinese Christian Church and peering into the windows of newly renovated loft apartments is a huge billboard owned by Steen Outdoor Advertising.  Steen wants to replace the existing billboard with a digital billboard whose bright flashing messages will change every 8 seconds. Local residents are opposed.

Scenic Philadelphia is representing Philadelphia Chinatown Development Corporation, Callowhill Neighbors, the Chinese Christian Church and Post Brothers in this case. This sign is located within the Vine Street Parkway Area which prohibits the erection of new billboards and any reconstruction or changes to existing billboards.

Additional digital billboard cases will heard later this fall:

  • 1933 West Moyamensing on Sept 19th at 2:00pm
  • 400 North 5th Street on November 14th at 1:00pm

These hearings are opportunities for all Philadelphians to come out and influence the way your city looks.  For more information on any of these hearings, or if you have questions about the visual environment in your neighborhood, please contact Scenic Philadelphia at 215-731-1775.